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Is Gamification the Solution to Dry Online Courses?

One of our customers, a large telecom company, recently came under new management. They asked us to find a fun, low-budget way to teach new company values. We built them an online game! Building the game was easy. Getting people to play it was not. Eventually we got around 90% of the staff to play it, but not without a lot of tips and tricks. Here is what we discovered really mattered: Manager buy-in: We can't expect people to accept something new without giving reasons. Those reasons must be shared with their managers who can do the convincing. The game is an add-on. Clarity: People wonder why they must learn new values. Can you think of some good reasons? Here are a couple we came up with

How A Better Approach to Ed-Tech Can Solve World Hunger

My father had a chauffeur (let's call him Rasheed) who couldn't read but he was a great driver. Once he was driving my mom and her friend from Peshawar to Islamabad. He missed the Islamabad exit and kept driving for hours until my mom noticed "Chakwal" on the signage. The poor fellow didn't understand what his mistake was. Rasheed is certainly not unique. A full (40%) of Pakistanis cannot read or write. Around the world there are many others like them. Literacy (ability to read) and numeracy (basic arithmetic) can help them earn a living. So, the solution to world hunger, may be rooted in educating these people. However, this is not something new. We have known this for 40 years. Educating p

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