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One of our customers, a large telecom company, recently came under new management. They asked us to find a fun, low-budget way to teach new company values. We built them an online game! Building the game was easy. Getting people to play it was not. Eventually we got around 90% of the staff to play it, but not without a lot of tips and tricks. Here is what we discovered really mattered: Manager buy-in: We can't expect people to accept something new without giving reasons. Those reasons must be shared with their managers who can do the convincing. The game is an add-on. Clarity: People wonder why they must learn new values. Can you think of some good reasons? Here are a couple we came up with