One of our customers, a large telecom company, recently came under new management. They asked us to find a fun, low-budget way to teach new company values. We built them an online game! Building the game was easy. Getting people to play it was not. Eventually we got around 90% of the staff to play it, but not without a lot of tips and tricks. Here is what we discovered really mattered: Manager buy-in: We can't expect people to accept something new without giving reasons. Tho

My father had a chauffeur (let's call him Rasheed) who couldn't read but he was a great driver. Once he was driving my mom and her friend from Peshawar to Islamabad. He missed the Islamabad exit and kept driving for hours until my mom noticed "Chakwal" on the signage. The poor fellow didn't understand what his mistake was. Rasheed is certainly not unique. A full (40%) of Pakistanis cannot read or write. Around the world there are many others like them. Literacy (ability to re