Why do Companies undertake Digital Transformation?


The journey of digital transformation is not an easy one. However, leaders who care about the future of their organizations know that they must take the leap.

Here are some ways that Digital Transformation (or DT) helps companies survive and thrive:

· by simplifying their existing processes,

· by identifying and automating repetitive tasks,

· by giving them the ability to track their daily operations, and

· by improving their ability to make predictions.


Customer demands are changing and the competition is always waiting for a chance to take business away. In such highly competitive environments, leaders have to fight for every inch of the customer landscape. DT initiatives help make business operations smarter, efficient, and resilient.


Covid-19 has pushed the entire world to adopt digital means of communication. This has created a level playing field for businesses and created new competitive challenges. The transition to technology is challenging, but leaders appreciate the need for creating smart experiences for customers in this new environment.


These are some reasons why the adoption of DT initiatives has sped up around the world. Expect more digital and more transformation from leaders in the know!